Hello! I’m Johanna.

I’m a graphic, exhibition, and Squarespace web designer based in Brooklyn, New York. I spent the early part of my career working as a curatorial assistant at the Jewish Museum in NYC. Collaborating on exhibitions from 20th century photography to abstract expressionist painting, I found myself most excited about how the artworks looked in the gallery. The colors on the wall, juxtapositions of objects and the selection of fonts used in the wall graphics were each instrumental in engaging the viewer's attention, creating the atmosphere, and telling the story.

Wanting to understand the craft behind those choices, I earned a Master’s in Exhibition and Graphic Design from the Fashion Institute of Technology. Soon after, I found my dream role as freelance Exhibition and Graphic Designer at the Forbes Galleries in Manhattan and officially launched my own practice in 2006. Along the way, I expanded my skills in everything from architectural design software to coding and web design, sharpening my ability to tell stories across multiple platforms.

Nearly twenty years later, I run a well-established consulting practice focused on exhibition and graphic design. My work has taken me to historical societies, museums, faith-based organizations, and nonprofits, helping them transform complex content into engaging, memorable experiences. I also teach Communication Design as an adjunct professor at New York City College of Technology (CUNY) and serve on the Board of the Independent Museum Professionals, where I am helping to transition the group into a full-fledged membership organization..

When COVID closed museums, I embraced the challenge as an opportunity to expand my practice. I immersed myself in the Squarespace platform and discovered its potential for creating artful, accessible websites. Today, I help cultural institutions and small businesses translate their stories to the digital space through custom web design and branding.

The story may differ, depending on whether I am working with a museum, faith-based organization or a small business and whether it’s being told in a gallery or on the web. But my goal is always to communicate and support my clients’ mission and content via visually effective design.