Clean, one-of-a-kind, and easy to manage websites for museums, fundraising and membership organizations, and small businesses.

approach to web design

Example of Squarespace web design work

A beautiful and one-of-a-kind website is essential for every organization and business to clearly communicate messaging, stand out from the crowd, and invite visitors in to learn more. Most busy professionals lack the time to wrestle with website-building platforms; I harness the power of Squarespace, using design secrets and code to achieve a customized site that tells your story. My background in curatorial and exhibit work informs my perspective on both the aesthetics and information architecture of a website and enables me to create artful, thoughtful websites that amplify your brand messaging.

Our work will begin with a discussion about your goals, your story, your audience, and an in-depth analysis of sites that you like, and (perhaps more importantly) sites you don’t like. We’ll work together to organize your images and text to streamline the user-experience and develop design elements that best represent your organization or businesses’ mission and purpose. If you have members or constituents that you need to manage, we’ll determine the best newsletter and/or membership platform to stay in touch and collect funds. 

With my technological expertise and discerning eye, the Squarespace platform allows the flexibility to build custom websites that you can manage and update yourself,
if you wish.

 
 

my favorite things about squarespace

  • Built-in design features keep pages consistent and beautiful while also leaving room for code and other techniques to keep your site from looking like a template

  • Easy-to-use dashboard and interface. There are no system updates or plugins for you to manage.

  • Customizable membership, fundraising, blog, or newsletter pages integrate seamlessly with other platforms. We can develop the best and most cost-efficient solution that works with your site.  

  • Backend is managed and updated by Squarespace, with an attentive and responsive customer support team.

 
 

In my clients’ words…

testimonials
Onika McLean, Managing Clerk, and Executive Secretary, MACA

After a failed start with another designer, Johanna was nothing short of a godsend. She worked with us to upgrade our “DIY” membership tracking system to a seamless and sophisticated platform that meets our needs and budget and fits our aesthetic. Her patience in dealing with our 10-member Board was remarkable. She listened carefully and guided us in compiling our content and explaining both what was and wasn’t possible.

John Johnston, Kings Highway Beautification Association

Johanna took our disparate content and images and brought everything together and to create a look that’s both cohesive and appropriate. Her quick and thoughtful responses made the process, which could have been laborious, feel easy. Since launching the site we have more credibility when we reach out to civic leaders and local businesses.

Claudia Ocello, Chair, Independent Museum Professionals Network

Johanna was so easy to work with on the logo for our professional network. She provided us with options, listened to our suggestions for tweaking them, and creatively encapsulated the look and feel of our group. Would work with her again and highly recommend her professionalism and expertise.

Meggan Watterson, Executive Director, REVEAL

My non-profit, REVEAL, means the world to me. Our staff came to Johanna to design our website. We had some ideas, some hopes for the feel of the site but we didn’t quite know the exact image or design that would somehow capture it all. Johanna did. When she had me log in to the test site to see what she had created for REVEAL, I got chills, turned red, and filled with tears. It fit REVEAL so magnificently. I could not have been happier. And working with Johanna is a pleasure. She is flexible and so forgiving and always understood and met our own challenges with us. I could not recommend Johanna more. I have hired her to continue updating and managing the REVEAL website. I wouldn’t want to work with anyone else.

Grace Rapkin, Principal, Grace Rapkin Associates

I chose Johanna to work on my website because I knew she would naturally infuse the site with an artful perspective and draw on her unique talent as a curator and visual storyteller. As a marketing professional working with museums, I wanted the site to be clearly relateable to my prospective clients. Johanna got what I needed right away. She asked the right questions and guided my use of photography and graphics to help my clients get to know me better and understand what I do.