the forbes galleries
Graphic Design | Exhibition Design | Production Management
For nearly thirty years, Forbes Magazine galleries in the lobby of their Fifth Avenue headquarters showcased artifacts from the company’s collection as well as rotating exhibits of jewelry, painting, and sculpture relevant and special to the Forbes family.
I designed and managed exhibition and print graphics, color schemes, and layout of artwork, for over fifty temporary exhibitions in the course of eight years, up until The Forbes Galleries closed. Working in close collaboration with the gallery staff, I determined object and pedestal configuration and designed and managed all exhibition and print graphics from concept through production.
“When she began working with us in 2006, Johanna Goldfeld brought a whole new dimension to graphics at The Forbes Galleries. With her use of color, font choices and imagery, she created consistent but dynamic design packages and figured out new and exciting ways to marry the content of a given exhibit with the graphic scheme so that they speak to each other seamlessly. She brought us into the twenty-first century and the third dimension with her knowledge and use of Vectorworks and InDesign; thus expanding our ability to see the finished look prior to installation. (as opposed to the 100% hand-made paper mockups we were using previously). Johanna’s exceptional design, writing, and managerial skills, in combination with her curatorial background and lovely demeanor make her a pleasure to work with and a true asset to our department.
–Bonnie Kirschstein, Managing Director, The Forbes Galleries
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