museum at eldridge street
Graphic Design | Production Management
The Museum at Eldridge Street is housed in the Eldridge Street Synagogue, a magnificent and meticulously restored National Historic Landmark on Manhattan’s Lower East Side. I had worked with them previously on the graphics for six small exhibitions in their compact exhibition space, including Kiki Smith: Below the Horizon and plates from The Jewish Daily Forward.
Recently, the museum curator asked me to create a visual timeline using historic photographs to tell the stories of three American families as they relate to the rise and fall of the community of Jews in Harbin, China in the first half of the twentieth century. She compiled a complex spreadsheet to tell the different stories. I developed and executed a system of fonts, colors, and graphs to make this large quantity of information attractive and easily digestible.
“Johanna Goldfeld to us came highly recommended by Mark Podwal, an artist for whom she designed an exhibition. I was so pleased with her work that we have used her for several exhibitions. She’s created graphic identities, designed text panels and labels, and determined complex sizing and arranging of photographs. She is a team player in the best sense: taking direction, providing a creative response, responding to requests for change, and finally getting it all into production. I’ll definitely be calling her for our next show, too.
-Nancy Johnson, Curator, Museum at Eldridge Street
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